Corner stands offer a strategic advantage in the bustling world of trade shows. Situated at the intersection of two aisles, these booths enjoy increased visibility and foot traffic compared to standard inline stands. By capitalizing on this prime location with a well-designed and engaging exhibit, you can attract more visitors, generate valuable leads, and make a lasting impression on your target audience.
What is a Corner Exhibition Stand?
A corner stand is an exhibition booth located at the corner of an aisle, providing exposure to two intersecting walkways. This advantageous positioning offers greater visibility and access compared to inline stands, which are typically bordered on three sides by other exhibitors. Corner stands allow for more flexible design options and create opportunities to engage with attendees approaching from multiple directions.
When Should You Choose a Corner Stand?
A corner stand is an excellent choice when:
- Increased Visibility is a Priority: The corner location naturally attracts more attention from attendees.
- You Want to Manage Traffic Flow: Two open sides allow for better control of visitor entry and exit.
- Your Budget Allows for a Slightly Larger Footprint: Corner stands are typically slightly more expensive than inline booths.
- You Need Flexibility in Design: The corner configuration allows for more creative and dynamic stand layouts.
Advantages of Corner Stands:
- Enhanced Visibility: Attract more attendees with exposure to two aisles.
- Improved Traffic Flow: Manage visitor movement and create a welcoming atmosphere.
- Greater Design Flexibility: Explore creative layouts and incorporate eye-catching elements.
- Increased Branding Opportunities: Maximize brand exposure with signage visible from multiple angles.
- Potential for Higher ROI: Increased visibility and engagement can lead to more leads and sales.
Disadvantages of Corner Stands:
- Higher Cost: Corner stands typically command a higher price than inline stands.
- Design Complexity: Careful planning is required to effectively utilize the unique space.
- Potential for Congestion: Manage traffic flow strategically to avoid overcrowding during peak hours.
5 Tips for a Successful Corner Stand:
- Design for Dual Access: Create clear entry points from both aisles and ensure a smooth flow of traffic within the booth.
- Maximize Corner Visibility: Use the corner as a focal point with eye-catching branding or product displays.
- Utilize Back Walls Effectively: Don’t neglect the back walls – use them for impactful graphics or product demonstrations.
- Incorporate Interactive Elements: Engage visitors with interactive displays, touchscreens, or product demonstrations.
- Train Staff for Engagement: Prepare your team to proactively greet and interact with attendees approaching from both directions.
Things to Consider When Designing a Corner Stand:
- Traffic Flow: Plan for efficient movement of visitors within the booth and avoid bottlenecks.
- Branding and Signage: Ensure your brand is visible from both aisles and incorporate clear directional signage.
- Lighting: Use lighting strategically to highlight key features and create a welcoming environment.
- Technology Integration: Incorporate technology to enhance the visitor experience and capture leads.
- Storage Solutions: Plan for adequate storage space for brochures, samples, and other materials.
Make the Most of Your Corner Stand with ExpoStep
ExpoStep specializes in designing and building impactful corner exhibition stands that maximize visibility and drive results. With over 25 years of experience and a global presence, we offer comprehensive design and construction services tailored to your specific needs. Our team understands the unique advantages of corner stands and can help you create an exhibit that attracts attention, generates leads, and leaves a lasting impression on your target audience. Contact us today to discuss your corner stand project and let us help you make the most of your exhibition space. Visit ExpoStep.com to explore our portfolio and discover the possibilities. We serve clients worldwide, including Turkey, Germany, France, Italy, the Netherlands, Spain, Russia, Qatar, and many other countries.
