The Global Association of the Exhibition Industry, UFI, has announced RX Germany as the winner of the 2024 UFI Marketing Award. This prestigious award recognizes exemplary marketing initiatives, and RX Germany’s data-driven revenue strategy has impressed the jury.
The topic for the 2024 Award was “Data-driven revenue: The secret ingredient for Venues and Event Organisers.” RX Germany’s entry stood out for its innovative approach to transforming data into business ideas. According to Dorota Wallusch, Chair of the UFI Marketing Working Group, “The jury was impressed by the transformation of data into business ideas, and therefore decided to award RX Germany this year’s UFI Marketing Award.”
The jury also celebrated the finalists for the quality of their projects. Informa Markets & IIRIS’s MQL Dashboard and TAITRA (Taiwan External Trade Development Council) with the Secret Ingredient of their COMPUTEX 2023 show were among the finalists. Their projects showcased innovative approaches to leveraging data to drive revenue.
Data-Driven Revenue Strategies in the Exhibition Industry
The UFI Marketing Award is one of UFI’s annual Award categories that recognizes and rewards successful results-oriented initiatives in the exhibition industry. The award aims to promote innovative marketing strategies that drive business results. This year’s topic, “Data-driven revenue: The secret ingredient for Venues and Event Organisers,” highlights the importance of data-driven decision-making in the exhibition industry.
RX Germany’s winning entry demonstrates the power of data-driven revenue strategies. By leveraging data analytics, RX Germany was able to identify new business opportunities and optimize its marketing efforts. The company’s innovative approach has set a new standard for the industry, and its winning entry is available to view on the UFI website.
The 2024 UFI Award winners will present their projects at the 91st UFI Global Congress from 20-23 November 2024 in Cologne. The congress is a premier event for the exhibition industry, bringing together industry leaders and experts to share knowledge and best practices.
RX Germany’s win is a testament to the company’s commitment to innovation and excellence. The company’s data-driven revenue strategy has not only impressed the jury but also demonstrated its effectiveness in driving business results. As the exhibition industry continues to evolve, RX Germany’s winning entry serves as a model for other companies to follow.
In conclusion, RX Germany’s win at the 2024 UFI Marketing Award is a significant achievement for the company and the exhibition industry as a whole. The award recognizes innovative marketing initiatives that drive business results, and RX Germany’s data-driven revenue strategy has set a new standard for the industry.
