LinkedIn’s recent changes to image sizes for posts with external links pose new challenges for event marketers.
Understanding LinkedIn’s Image Size Changes
LinkedIn has adjusted how images are displayed in organic posts and Sponsored Content ads. Any image posted with a link is resized to a thumbnail. Only when sponsored do these posts resize from a small thumbnail to a larger format, ranging from a minimum of 360 x 640 pixels to a maximum of 2430 x 4320 pixels.
Impact on Engagement and Growth
The more engagement a post receives, the more attention and attendees it acquires. Unfortunately, this does not bode well for event marketers. A study by Hootsuite found that posts with large images achieve six times more reach and nearly four times more reactions compared to those with smaller images or no images at all.
The Impact of Links in Posts
Posts without links tend to perform significantly better, achieving six times more reach, nearly four times more reactions, and 18 times more comments on average compared to posts with links. This means that LinkedIn’s algorithm favors content that keeps users on the platform, deprioritizing posts with outbound links.
