China’s e-commerce landscape is a global phenomenon, characterized by its vast scale, relentless innovation, and fierce competition. Whether you’re a seasoned online retailer, a brand seeking digital expansion, or a technology provider, navigating this dynamic market requires staying ahead of the curve. Attending trade fairs dedicated to e-commerce offers an unparalleled opportunity to connect with key players, explore emerging trends, and source cutting-edge solutions. Here’s a curated list of the top 10 e-commerce and trade fair events in China for 2024:
2024 China Cross-border E-commerce Trade Fair (Spring) – Fuzhou, Fujian, Eastern China
This fair focuses on cross-border e-commerce, showcasing a wide range of products for export, including household goods, electronics, apparel, sports goods, and more.
- Date of Establishment: 2019
- Start Date: 18 March, 2024
- Period: Bi-annual
- Number of Exhibitors: 600 (2023)
- Number of Visitors: 40,000 (2023)
- Venue: Fuzhou Strait International Convention and Exhibition Center
- Organizer: Fujian Huiyuan Cultural Development Group Co., Ltd., Fujian Miduoduo Network Technology Co., Ltd.
- Website: www.fairkwa.com
2024 ICBE – Guangzhou, Guangdong, Southern China
This fair brings together leading e-commerce platforms, service providers, and brands, showcasing the latest trends and technologies in online retail.
- Date of Establishment: 2016
- Start Date: 15 May, 2024
- Period: Annual
- Number of Exhibitors: 800 (2023)
- Number of Visitors: 60,000 (2023)
- Venue: Poly World Trade Center Exhibition Hall
- Organizer: Shanghai Kuozhan Exhibition Services Co., Ltd., Honeyclub, Marine Circle
- Website: www.snrezlh.com
2024 Guangzhou International Online Celebrity Live E-commerce Trading Expo (ICIE) – Guangzhou, Guangdong, Southern China
This fair focuses on the booming live e-commerce market in China, showcasing platforms, technologies, and products for live streaming and online sales.
- Date of Establishment: 2020
- Start Date: 15 May, 2024
- Period: Annual
- Number of Exhibitors: 500 (2023)
- Number of Visitors: 30,000 (2023)
- Venue: Poly World Trade Center Exhibition Hall
- Organizer: CHANMAMA Guangzhou Branch, Shanghai Kuozhan Exhibition Services Co., Ltd.
- Website: www.dzswep.com
2024 China Cross-border E-commerce Fair (Autumn) – Guangzhou, Guangdong, Southern China
This fair is the second edition of the cross-border e-commerce fair held in Guangzhou each year, offering another opportunity to explore the latest trends and products for export.
- Date of Establishment: 2020
- Start Date: 18 August, 2024
- Period: Bi-annual
- Number of Exhibitors: 600 (2023)
- Number of Visitors: 40,000 (2023)
- Venue: China Import and Export Complex (Area C)
- Organizer: China Foreign Trade Guangzhou Exihibition General Corp, Fujian Huiyuan Cultural Development Group Co., Ltd., Fujian Miduoduo Network Technology Co., Ltd.
- Website: www.ccefgz.com
2024 CHWE – Shenzhen, Guangdong, Southern China
This fair focuses on cross-border e-commerce, showcasing products and services for various online marketplaces and platforms.
- Date of Establishment: 2019
- Start Date: 20 March, 2024
- Period: Annual
- Number of Exhibitors: 800 (2023)
- Number of Visitors: 60,000 (2023)
- Venue: Shenzhen Exhibition & Convention Center
- Organizer: AMZ123, Chaoyu Expo
- Website: www.chwe.cn
2024 CCEE Global Cross-border E-commerce Exhibition – Shenzhen, Guangdong, Southern China
This fair is dedicated to global cross-border e-commerce, showcasing products, services, and technologies for international online retail.
- Date of Establishment: 2019
- Start Date: 8 May, 2024
- Period: Annual
- Number of Exhibitors: 450 (2023)
- Number of Visitors: 28,000 (2023)
- Venue: Shenzhen Exhibition & Convention Center
- Organizer: Duande Exhibition (Shanghai) Co., Ltd, Xiamen Xixi Youpin Technology Co., Ltd.
- Website: www.szdxexpo.com
China (Shenzhen) Cross Border E-Commerce Fair (CCBEC) – Shenzhen, Guangdong, Southern China
This fair focuses on the cross-border e-commerce market in Southern China, showcasing products, services, and solutions for online export.
- Date of Establishment: 2014
- Start Date: 11 September, 2024
- Period: Bi-annual
- Number of Exhibitors: 1,000 (2023)
- Number of Visitors: 80,000 (2023)
- Venue: Shenzhen World Exhibition Center (Baoan Museum)
- Organizer: Messe Frankfurt (Shenzhen) Ltd, China Chamber of International Commerce
- Website: www.ccbec-shenzhen-autumn.hk.messefrankfurt.com
2024 ICIE China International Live E-Commerce Expo – Shenzhen, Guangdong, Southern China
This fair is dedicated to the live e-commerce industry, showcasing platforms, technologies, and products for live streaming and online sales.
- Date of Establishment: 2020
- Start Date: November 2024
- Period: Annual
- Number of Exhibitors: 500 (2023)
- Number of Visitors: 30,000 (2023)
- Venue: Shenzhen Exhibition & Convention Center
- Organizer: CHANMAMA Guangzhou Branch, Shanghai Kuozhan Exhibition Services Co., Ltd.
- Website: www.dzswep.com
Retail Asia Conference and Expo – Hong Kong Special Administrative Region
This conference and expo bring together leading retailers, brands, and technology providers to discuss and showcase the latest trends and innovations in the retail industry, with a strong focus on e-commerce and digital transformation.
- Date of Establishment: 2010
- Start Date: 8 May, 2024
- Period: Annual
- Number of Exhibitors: 200 (2023)
- Number of Visitors: 10,000 (2023)
- Venue: Hong Kong Convention and Exhibition Centre
- Organizer: Informa Markets Asia Limited
- Website: www.retailasiaexpo.com
2024 The 13th (Hangzhou) Global New E-commerce Expo – Hangzhou, Zhejiang, Eastern China
This fair focuses on the new e-commerce landscape, showcasing platforms, technologies, and solutions for social commerce, live streaming, and cross-border e-commerce.
- Date of Establishment: 2012
- Start Date: 6 March, 2024
- Period: Annual
- Number of Exhibitors: 600 (2023)
- Number of Visitors: 40,000 (2023)
- Venue: Hangzhou International Expo Center
- Organizer: Hangzhou Zheyan Exhibition Co., Ltd.
- Website: www.wsblh.com.cn
These top 10 e-commerce and trade fair events provide a comprehensive overview of China’s vibrant online retail market. Attending these events will equip you with valuable insights, connections, and resources to thrive in this dynamic and rapidly evolving landscape.
