Brazil, a vibrant and sprawling nation in South America, is a land of immense natural beauty, diverse culture, and a booming economy. From its iconic beaches of Rio de Janeiro to the bustling metropolis of São Paulo, Brazil offers a captivating blend of natural wonders, cultural richness, and economic dynamism.
Economy
Brazil’s economy is the largest in Latin America and one of the largest in the world, characterized by its diverse range of industries, including agriculture, manufacturing, energy, and services. The country is a major exporter of agricultural products, such as soybeans, coffee, and sugar, as well as a significant producer of iron ore, oil, and aircraft. Brazil is actively working to attract foreign investment, promote innovation, and enhance its global competitiveness.
- Agricultural Products: Soybeans, coffee, sugar, beef, poultry
- Industries: Agriculture, manufacturing, energy, mining, tourism, services
- GDP: $1.608 trillion (nominal, 2022)
- Ranking in the World Economy: 12th
Overview: A Powerhouse of Opportunity in Latin America
Brazil, with its vast natural resources, large consumer market, and strategic location, is a powerhouse of opportunity in Latin America. The country is a major player in the global economy and a gateway to the South American market. As Brazil continues to invest in its infrastructure, foster innovation, and promote sustainable development, it presents immense opportunities for businesses seeking to expand their reach in the region.
Top 15 Most Important International Trade Shows in Brazil
Brazil’s exhibition sector is thriving, reflecting the country’s commitment to promoting trade, attracting foreign investment, and showcasing its diverse industries. These events offer invaluable platforms for businesses to connect with potential partners, showcase their products and services, and explore new markets in the region.
1. Agrishow
Agrishow is Latin America’s largest agricultural trade show, attracting exhibitors and visitors from across the agricultural sector. It showcases the latest technologies, products, and services related to agriculture, livestock, and agribusiness.
- Sector: Agriculture, Livestock, Agribusiness.
- Period: Annually, usually in April or May.
- City and Venue information: Ribeirão Preto, São Paulo, Brazil, Agrishow Exhibition Center.
- Services and products within the scope of the fair: Agricultural machinery, fertilizers, seeds, irrigation systems, livestock equipment, and more.
- Website: https://www.agrishow.com.br/en
2. FENATRAN
FENATRAN is the largest transportation and logistics trade show in Latin America, showcasing the latest advancements in trucks, buses, logistics solutions, and transportation technologies. It attracts industry professionals, manufacturers, and service providers from across the region.
- Sector: Transportation, Logistics.
- Period: Biennially, usually in October.
- City and Venue information: São Paulo, Brazil, São Paulo Expo Exhibition & Convention Center.
- Services and products within the scope of the fair: Trucks, buses, trailers, logistics software, transportation equipment, and more.
- Website: https://www.fenatran.com.br/en
3. FEICON BATIMAT
FEICON BATIMAT is Latin America’s leading construction and building materials trade show, showcasing the latest innovations in building materials, construction technologies, and architecture. It attracts construction companies, architects, engineers, and industry professionals.
- Sector: Construction, Building Materials.
- Period: Annually, usually in April.
- City and Venue information: São Paulo, Brazil, São Paulo Expo Exhibition & Convention Center.
- Services and products within the scope of the fair: Construction materials, building systems, architectural solutions, and more.
- Website: https://www.feicon.com.br/en
4. Hospitalar
Hospitalar is Latin America’s largest healthcare trade show, showcasing the latest advancements in medical equipment, pharmaceuticals, hospital infrastructure, and healthcare technologies. It attracts healthcare providers, medical professionals, and industry experts from across the region.
- Sector: Healthcare, Medical Equipment, Pharmaceuticals.
- Period: Annually, usually in May.
- City and Venue information: São Paulo, Brazil, São Paulo Expo Exhibition & Convention Center.
- Services and products within the scope of the fair: Medical devices, pharmaceuticals, hospital equipment, laboratory equipment, and more.
- Website: https://www.hospitalar.com/en
5. Rio Oil & Gas
Rio Oil & Gas is a leading trade show dedicated to the oil and gas industry in Brazil. It showcases the latest technologies, products, and services related to oil and gas exploration, production, refining, and distribution, attracting energy companies, government officials, and industry experts.
- Sector: Oil and Gas.
- Period: Biennially, usually in September.
- City and Venue information: Rio de Janeiro, Brazil, Riocentro Convention & Event Center.
- Services and products within the scope of the fair: Oil and gas exploration and production technologies, refining and petrochemical solutions, pipeline infrastructure, and more.
- Website: https://www.rioilgas.com.br/en
6. Futurecom
Futurecom is Latin America’s leading technology, telecommunications, and digital transformation event. It showcases the latest advancements in ICT, 5G, IoT, cloud computing, and digital solutions, attracting industry leaders, innovators, and investors.
- Sector: Technology, Telecommunications, Digital Transformation.
- Period: Annually, usually in October.
- City and Venue information: São Paulo, Brazil, São Paulo Expo Exhibition & Convention Center.
- Services and products within the scope of the fair: Telecommunications equipment, software, digital services, cloud computing solutions, and more.
- Website: https://www.futurecom.com.br/en
7. ANALITICA LATIN AMERICA
ANALITICA LATIN AMERICA is a leading trade show dedicated to the laboratory technology, biotechnology, and analytical sciences industries. It showcases the latest innovations in laboratory equipment, analytical instruments, and biotechnology solutions, attracting researchers, scientists, and industry professionals.
- Sector: Laboratory Technology, Biotechnology, Analytical Sciences.
- Period: Biennially, usually in September.
- City and Venue information: São Paulo, Brazil, São Paulo Expo Exhibition & Convention Center.
- Services and products within the scope of the fair: Laboratory instruments, analytical equipment, biotechnology solutions, and more.
- Website: https://analitica-latinamerica.com.br/en
8. Intermodal South America
Intermodal South America is Latin America’s leading trade show dedicated to the logistics, cargo transportation, and supply chain industries. It showcases the latest advancements in logistics solutions, cargo handling equipment, and transportation technologies, attracting logistics providers, freight forwarders, and industry professionals.
- Sector: Logistics, Cargo Transportation, Supply Chain.
- Period: Annually, usually in March.
- City and Venue information: São Paulo, Brazil, São Paulo Expo Exhibition & Convention Center.
- Services and products within the scope of the fair: Logistics services, cargo handling equipment, transportation technologies, and more.
- Website: https://www.intermodal.com.br/en
9. ABTCP – International Pulp & Paper Congress & Exhibition
ABTCP is a leading trade show dedicated to the pulp and paper industry in Brazil and Latin America. It showcases the latest technologies, products, and services related to pulp and paper production, attracting pulp and paper manufacturers, suppliers, and industry experts.
- Sector: Pulp and Paper.
- Period: Biennially, usually in October.
- City and Venue information: São Paulo, Brazil, São Paulo Expo Exhibition & Convention Center.
- Services and products within the scope of the fair: Pulp and paper machinery, papermaking chemicals, environmental solutions, and more.
- Website: https://www.abtcp.org.br/en
10. COUROMODA – International Footwear Fair
COUROMODA is Latin America’s largest footwear trade show, showcasing the latest trends and designs in footwear, leather goods, and accessories. It attracts footwear manufacturers, buyers, retailers, and industry professionals.
- Sector: Footwear, Leather Goods, Accessories.
- Period: Annually, usually in January.
- City and Venue information: Franca, São Paulo, Brazil, COUROMODA Fairgrounds.
- Services and products within the scope of the fair: Footwear, leather goods, handbags, belts, and more.
- Website: https://www.couromoda.com/en
11. Concrete Show South America
Concrete Show South America is a leading trade show dedicated to the concrete and construction industry in Latin America. It showcases the latest innovations in concrete technology, construction equipment, and building materials, attracting concrete manufacturers, contractors, and industry professionals.
- Sector: Concrete, Construction.
- Period: Annually, usually in August.
- City and Venue information: São Paulo, Brazil, São Paulo Expo Exhibition & Convention Center.
- Services and products within the scope of the fair: Concrete products, construction equipment, building materials, and related technologies.
- Website: https://www.concreteshow.com.br/en
12. EXPOSEC – International Security Fair
EXPOSEC is Latin America’s largest security trade show, showcasing the latest technologies, products, and services related to security systems, surveillance equipment, access control, and fire safety. It attracts security professionals, installers, and end-users.
- Sector: Security, Fire Safety.
- Period: Annually, usually in May.
- City and Venue information: São Paulo, Brazil, São Paulo Expo Exhibition & Convention Center.
- Services and products within the scope of the fair: Security systems, surveillance equipment, access control systems, fire alarms, and more.
- Website: https://www.expo security.com.br/en
13. THE WATERBRAND – International Water and Sanitation Trade Show
THE WATERBRAND is a leading trade show dedicated to the water and sanitation industry in Brazil. It showcases the latest technologies, products, and services related to water treatment, wastewater management, and sanitation solutions, attracting water utilities, municipalities, and industry professionals.
- Sector: Water, Sanitation.
- Period: Biennially, usually in October.
- City and Venue information: São Paulo, Brazil, São Paulo Expo Exhibition & Convention Center.
- Services and products within the scope of the fair: Water treatment technologies, wastewater treatment systems, sanitation solutions, and more.
- Website: https://www.the waterbrand.com/
14. Francal – International Footwear and Accessories Fashion Fair
Francal is a leading footwear and accessories trade show in Latin America, showcasing the latest trends and designs in footwear, handbags, belts, and other fashion accessories. It attracts footwear manufacturers, buyers, retailers, and industry professionals.
- Sector: Footwear, Accessories.
- Period: Annually, usually in June.
- City and Venue information: São Paulo, Brazil, Expo Center Norte.
- Services and products within the scope of the fair: Footwear, handbags, belts, wallets, and other fashion accessories.
- Website: https://www.francal.com.br/en
15. Hair Brasil – International Hairdressing and Beauty Fair
Hair Brasil is a leading trade show dedicated to the hairdressing and beauty industry in Brazil. It showcases the latest trends and innovations in hair care, cosmetics, beauty equipment, and salon services, attracting hairdressers, beauty professionals, and industry experts.
- Sector: Hairdressing, Beauty.
- Period: Annually, usually in April.
- City and Venue information: São Paulo, Brazil, Expo Center Norte.
- Services and products within the scope of the fair: Hair care products, cosmetics, beauty equipment, salon furniture, and more.
- Website: https://www.hairbrasil.com/en
Brazil offers a multitude of business opportunities
These top 15 trade shows in Brazil provide valuable opportunities for businesses looking to explore the dynamic Brazilian market and expand their reach in Latin America and beyond. They showcase a wide range of products, technologies, and services, fostering networking and building strong business relationships.
Travel Information and Tips
The best time to visit Brazil varies depending on the region. For Rio de Janeiro and the Amazon rainforest, the dry season (May to September) offers the most pleasant weather. The northeast coast is best visited during the summer months (December to February) for warm temperatures and sunshine.
When visiting Rio de Janeiro, make sure to explore Christ the Redeemer statue, Sugarloaf Mountain, and Copacabana Beach. Take a trip to the Amazon rainforest for an unforgettable experience of biodiversity and natural wonders.
Here are some useful tips for travelling to Brazil:
- Visa requirements: Visa requirements vary depending on your nationality. Check with the Brazilian embassy or consulate in your country.
- Currency: The official currency is the Brazilian real.
- Language: The official language is Portuguese.
- Transportation: Domestic flights are the most convenient way to travel between major cities in Brazil.
- Safety: Brazil is generally a safe country for tourists, but it is important to be aware of your surroundings and take precautions against petty crime.
